Wedding Blogs

Why Do An Article On Just Wedding Blogs?

Simple, wedding blogs are the only type of blogs I view, so these are the only types of blogs I can comment on, and also I have come to realise that many people do not realise that wedding blogs are another form of web directory of services/vendors.

How Are Wedding Blogs Like Business Directories?

Wedding blogs come across to the uninitiated as an individual raving about a particular service or image or venue, or they focus on the personal aspect of the actual couples involved. This is seemingly as it seems, someone expressing their passions on their chosen subject matter, but is it?

How Wedding Blogs Work.

Wedding blogs are a business! There is a reason why any particular wedding blog looks stylish and professional, and this is because it is a business. The successful well known blogs can sell advertising spaces in various sizes and prevalence. Some blogs will insist on a certain style of image to be used for a vendors advert but in most cases, an advertiser has a free hand.

So? So what you are asking?

Well, the really interesting bit is not the adverts on the wedding blog, but the actual blog posts. Look over any wedding blog post and you will see a reference to a wedding vendor of some description, some times this can be due to just copyright, but in the majority of cases the actual URL or website/company/vendor mentioned in the blog will be the vendor who has paid for that blog post to be made!

Hold on your saying, if a vendor is paying for a blog entry, surely they would want their name/business/website mentioned many times and also a thorough breakdown of who they are, what they offer etc?

Yes of course they will want all that, and so a vendor can pay for that type of blog entry, which is called a “sponsored listing”. In sponsored listings the vendor can go to town with a fully detailed explanation of who they are and what they offer, and in most cases the wedding blogger will opt for the “interview” with these types of “sponsored listings”. But more often and not, wedding vendors will opt for the more normal blog post.

Why Do Wedding Blogs Do this, And Not Just A Traditional Detailed Advert?

Well advertising works at its very best in this particular field of weddings, because Brides to be and Grooms to be are looking for vendors via a referral method. If a third party writes an excellent referral about a wedding vendor, then a Bride to be or Groom to be will be satisfied that the vendor in question there for must be a safe bet.

In the world of weddings, this type of subtle advertising is seen as working really well, and also it is priced cheaper in real terms than a simple advert.

Why Do Vendors Choose To Pay For Blog Posts And Not Just Adverts?

An advert will be removed once the contract time has passed, where as a blog post will remain on that blog forever, or until the blogger ceases to pay for their server/quits blogging.

The aspect of a blog post remaining for a long time, over the short term of an advert is very important to a vendor. Because any vendor website wants to be higher in Google, and one of the main very important factors in promoting a website to Google is gaining links to that vendors website.

But lets be clear about this, not just any link, Google’s algorithms are looking for quality link backs to a vendors website, and there is no better quality link for most wedding vendors than a link from a wedding blog which is specialising in their chosen field of weddings! The only other type of links that would be fantastic for a wedding vendor or any business, is a link from a big website, such as BBC for instance.

Blogs have been around for only a short time, and they will massively increase in numbers and in time people will realise that a blogger is there, just as a business directory is, to sell, sell, sell, but in a informative, entertaining, possibly stylish way.

The most successful wedding bloggers will write in a way that the reader should feel informed and entertained and not consciously realise they are in fact reading a sales pitch.

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Blog Images – How Many Should You Have In Your Post?

Have you ever wondered how many blog images you should put in your post? And what size they should be?

I decided to ask some marketers and bloggers over at the Warrior Forum and got a variety of answers.

The Amount of Blog Images to a Post
Most bloggers use at least two images to a post, some use three or more. The general consensus is that it depends on the length of the post.

The longer the post, the more images used to break up the article and keep the reader’s attention.

One blogger follows a rule of one image per 250 words.

The type of blog you have can determine how many images to use too. For example, if the main theme of your site is photography, fashion or weddings, you may want more images than text.

In browsing a lot of different blogs, I’ve noticed that wedding blogs in particular are more about images than text. They tend to use a ton of images with small captions below, but not much written content.

Another idea that might work well is to use a relevant infographic image in place of a subheading.

And still others use a relevant video inside of every blog post, which can also take the place of an additional photo.

Does Size Matter with Blog Images?
And what size should they be?

Some marketers don’t give much thought about the actual size of the image, again, depending on the type of blog.

Obviously, you don’t want the image so large that it overlaps into your sidebars. So make sure you know the width of your main column so that doesn’t happen.

You also want the image large enough so people can see what they are.

If you’re going to have the image floating to the left or right of the text with the text wrapping around the photo, you’ll want a slightly smaller image. I would suggest nothing wider than about 220 pixels is about average and doable.

And make sure to leave some white space around the top and sides of your images to keep the wrapped text from overlapping or being too close to the image.

Where Do You Place The Images?
Almost everyone agrees that the main graphic should be at the very top of the article. This helps to grab the reader’s attention right away.

An image can also be placed near the end of the post, like at the second to last paragraph, or even at the very end.

Any images in the middle of the post should be distributed evenly, and how many depends on the length of the article or simply on personal preferences.

If you’re making sure to use a larger, bolded font size for your subheaders, you may not need more than one image in the center of the post.

And if you’re using Google AdSense graphic ads in your blog, that can take the place of a third image.

Uniformity in Your Blog
Some marketers prefer to keep all of their graphics the same size throughout their blog. It’s said to decrease load time and keeps the site neat and clean.

There are a variety of ways to resize,

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